Last week I just went through some footage, to explore what looks would suit. Filming is one part, but the next is correction, and through my experience in photoshop, you can do so much to an image to completely enhance it or change the mood. Below are just some quick corrections to demonstrate this. The main things I usually alter are the levels and curves; in fcpx it's similar but instead you can change the saturation, exposure and colour. Fcpx also has many preset looks to use.
In my past research, there are paid for ready-made 'looks' which you can just place over your footage instead of creating the looks yourself. Such as RedGiant software, i.e Magic Bullet Looks.
Another site I've come across in the past is CineGrain, which gives the look of film. As well as offering the popular flash frame look.
A lot of people create their own looks and effects and sell them or have them free to download, such as creating Top Gear style, so people can just put the look onto their footage without correcting and building the effect themselves.
A version of this which most people now use is Instagram. A photo-sharing tool for smart phones, where users can take and photo and instantly put effects onto their images, mainly in a polaroid style.
Another site I've come across in the past is CineGrain, which gives the look of film. As well as offering the popular flash frame look.
A lot of people create their own looks and effects and sell them or have them free to download, such as creating Top Gear style, so people can just put the look onto their footage without correcting and building the effect themselves.
A version of this which most people now use is Instagram. A photo-sharing tool for smart phones, where users can take and photo and instantly put effects onto their images, mainly in a polaroid style.













