Project Brief
For this unit, we are to develop, design and create a 10-minute documentary, working title "The Noughties", to be transmitted at 7.30pm on UKTV History channel Yesterday. I will be making a critical pitch of my idea to commissioning professionals and a 'viral marketing' campaign will be developed to accompany the production. Opportunities for audience 'interactivity' are an important element. I will be keeping an online blog with the group in which I will be working with that will cover the development of the whole production from conception through to screening. It will include plans with how to engage a wider audience beyond the completed production.
For the development and production of the idea, the Yesterday channel brand must be kept in mind to produce something serious and factual to engage a diverse audience with contemporary history. With my ideas, I seek to inspire a new audience to look at history and identify as well as reminisce and be informed by what they see. I will also be aware of the uses of new media and multi-platform applications and to explore new ideas within these in the aim of promoting the programme.
I need to be aware of the following issues:
- Consider the specific themes as above
- Duration, transmission time, channel, audience
- Funding - sponsorship? (think about the channel's audience)
- Treatment - format, style, mechanisms?
- Shooting script - sequences, set ups, actuality, interviews, in a creative way
- Viability - film must be deliverable within the specific time frame
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