Facebook Music comes out with all guns blazing
Friday September 23, 2011
By Eamonn Forde
An article on Music Week which talks about how Facebook is advancing in a way to integrate music more in the site, whilst thinking about interactivity and discovery for the user. Here are some key points I found:
- Facebook is arguable the second biggest digital platform for music after YouTube.
- Facebook CEO Mark Zuckerberg defined the changes as going far beyond ‘Likes’ and pushing users towards greater discovery and interaction with both content and other users.
- Deezer CEO Axel Dauchez said, “This is a revolution for music fans who will be able to seamlessly share their tastes with friends when they’re listening to music on Deezer, and discover new artists within a huge universe of music. Deezer is thrilled to play a major role in this exciting evolution.”
- Vevo president and CEO Rio Caraeff said, “A deeper integration with Facebook will help Vevo grow its scale and reach to new heights, while better targeting our connected, socially-savvy audience. As the only music video partner announced today, Vevo has a unique opportunity to work with the world’s leading social networking platform and build a true music video experience that is more expressive for the fan.”
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