"The poster boy for authentic post-X Factor pop"
I just read an article about Ed Sheeran. He is a young, British singer-songwriter who has risen from playing small venues across London to having a no. 1 album in the UK. The unique selling point of the live show I will be pitching is that it is tapping into this 'new' authentic 'anti-X Factor' music that has become more popular, especially for teenage fans. Music has become, in some way, more sophisticated also; with the massive popularity of Adele and the 'up-and-coming' Lana Del Ray. Their music can be described as sultry, glamourous, and heart-felt ballads. Here are a couple of relevant quotes I picked out from the article:
"Part of Sheeran's popularity seems to stem from his fans' belief that he represents something authentic and unspun in the world of pop."
"Perhaps his success tells you something about the times. Thanks to Simon Cowell, even your average 13-year-old knows how pop music is manufactured because they've seen it done over and over again on ITV on a Saturday night. As a result, a hankering for something less cynically constructed, usually the province of indie fans and Uncut readers seems to have finally filtered down to teenage pop fans. I ask him if he thinks the fans queuing outside would be distraught if he appeared in the big Sunday night guest slot on The X Factor and he nods. "Yeah. 100%. I get tweets every single day going, like, I'm so glad you weren't on The X Factor.""
Read the article here:
http://www.guardian.co.uk/music/2012/feb/16/ed-sheeran-i-apologise-for-my-fans
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