Work Based Learning Unit: Project Brief

I have secured a work placement at the Kent Wildlife Trust. They are a leading conservation organisation covering the whole of Kent and Medway, dedicated to protecting wildlife and wild habitats. Here is their website.

They require a video to raise funds for the maintenance of a section of land in Sevenoaks called Magpie Bottom. The site has been owned by a man named John, who has been maintaining the site for years, with the help of the trust. 

I visited the site today and met Dave, the head of reserves officer for West Kent. He is willing to talk about the cause and the land on camera. He may be talking whilst looking at the landscape and showing the viewer what there is to see. If this is the case, I am thinking whether a voice-over would be useful to link the subjects he may talk about. 

The site is usually filled with orchids and an active array of wildlife, but as we are now approaching Autumn, there is less filming potential. As a solution, I may have to borrow images from their database of photography and artwork. From seeing the site today and talking to both Dave and Ed, I have a clearer sense as to what the content will most likely be. There is potential to create a time-lapse of the land, to show it more of a creative way. 

I have been working with Ed, the head of marketing. After visiting the site we sat and talked about what his requirements are for the video. It is important to note that they don't want something standard and dry, they want something interesting, unique and thought-provoking. There are many ideas, including poetry, use of sounds to create a reminiscent response of the 'countryside experience', and using text on screen. 

The video is aimed primarily at 55+ male dominant 'traditional' audience, with an specialised interest in wildlife and protection for the future. The video will be showed within presentations. The message is to show the importance of land management and continuing the work of John, and to promote the diversity of insects and plants, to ultimately gain funding for the project.