Major Project Unit: Project Update

Along with experimenting and finishing off the shot list. I'm also buying props and making sure we have what we need. Casting has gone very well, we're very lucky to have such experienced actors and actresses interested in the project. 

They're most appealed by how challenging and different the film sounds. Lauren and I both have an interest in music videos and promotion. I'm especially interested in the current and ever-changin media climate; it's all about innovation, excitement and trying/creating something new. Especially when companies are now investing more and more in video content. 

This is a quote from an interesting article on how video content will become an increasingly important part of ad campaigns as usage of mobile devices and internet-connected TVs grow: http://www.brandrepublic.com/analysis/1113902/Why-video-set-medium-future/?HAYILC=RELATED:

What are the creative opportunities of video now?At its most basic offering, video on mobile is TV quality, but can be used to show anything from viral content to specially commissioned films. O2 Media can send any video any place and at any time because it doesn't affect the users' data allowance and can be watched whenever the user wants. However, this is only the beginning of the journey - it can be as innovative as the agencies want to make it. We have an ever-growing creative solutions team ready to work with the agencies to help them realise the opportunities available. Any boundaries being placed on the creativity of mobile video are only in creatives' minds...

Also, when searching for inspiration and forming an idea, it's nothing new to find that something similar has been done before. This can apply to many industries, such as music. Ideas are borrowed, adapted; formulas are used. But, I know that our film is challenging convention by being entirely without dialogue for one. Which is purposely chosen, as we're looking to show that there is more to story-telling than just words. 

We've always been aware from writing the script the duration of the film. I've recently filmed a 5-minute music video whereby the script could be made up of one line: "man walks towards a tree". But it's about taking one simple line of script and building a story through shots, editing etc. Questions are already asked by the audience: why is he walking? where is he going? who is he? what can we learn about him by how the camera is moving/positioned, what mood is created, i.e. by the light? And in this way, the viewer can decide and discover who the character is, and to me it works. That's exactly the basis of our film, building a story through direction, camera-work, lighting and editing. 


Here is the set plan I quickly drew up: 

But we were thinking of adding some pictures, if we had any spare frames, I could create some pressed petals. We're also looking to get some curtains to add a bit of texture to the background. Although we will direct light down the wall so there will be a slight gradient in the background.