From billboard placement and designs, I'm also going to transfer our branding onto taxis, bus shelters and onto buses, to show how adaptable we are and show interesting ways to promote the show using various tag-lines. Here is an example.
From carrying on my research into other AMC programmes and their website content, I've looked at their application ideas and interactive content. I've found that a consistent game in which they adapt is the personality test, which works well as it encourages a fan base and it relates back to the story. On the website, it's also common to find trivia games, challenges and social games which use Facebook to interact with others. As Man Alive is all about interactivity and audience choice, there is definitely potential to create a social game.
Lauren and I have agreed on the ways in which we're going to bring the project together, so I have been helping to organise the content side so it comes together as a whole branded package against the colour scheme and corporate and "futuristic" style we have been using. Most of the content will be presented in a book which we'll be working on together. It will feature information about the programme such as the synopsis, channel identity, plot diagrams and location information; as well as, branding, marketing and casting choices.
The other elements of our package are the script, the main character profiles, the treatments for each episode and DVD's providing the title sequence, mood boards and camera tests. We'd also like to create and print a large poster, and we'll also be storyboarding the first episode's teaser.
No comments:
Post a Comment