Production Concept Unit: Branding

I've been looking at The Walking Dead on AMC as a case on marketing and ways in which they promote the show and how we could promote Man Alive.

MARKETING

They air older seasons in black and white.

Talking Dead is a chat show dedicated to talking about The Walking Dead and answering fans questions.

Interactive billboards - pose a question, public can interact with the board and vote.

Union station in Toronto - giant walker hands were severed each day leading up to the air date. Fans even had the chance to win a finger.

VIRALS

'The Zombie Experiment' from viral marketing agency Thinkmodo.

Actors in zombie make-up were doing everyday jobs and normal habits and the public reaction was filmed.

APPS

'Dead Yourself' - users take a photo and the app manipulates the image to look zombie-like.

Gains reaction from celebrities.

SOCIAL GAMING

'Story Sync' - fans online can do polls, trivia and watch extra video content while watching the latest episode being broadcasted..

'Left Behind' - Facebook app by Red Bee Media.

A film with uses Facebook connect, and webcams to create a personalised experience for the fans on what it feels like to be left behind as one of the characters.